The SIMPL Method is a first-principles-based approach to organizational management, built for business leaders who want to grow sustainably, not chaotically.
Developed by Mitchell C. Morris, the SIMPL Method is the product of decades of work as an executive, entrepreneur, advisor, and business professor. It’s been tested and refined across startups, nonprofits, and high-revenue enterprises (including organizations over $200M), proving its power in both emerging and established environments.
At the core of SIMPL is a the belief:
Structure and management, not hustle and guesswork, create sustainable growth.
SIMPL is designed for companies ready to grow, but unwilling to grow poorly.
Sustainable growth doesn’t just happen because of ambition, funding, or tactics. It happens when a business is structured to scale and when its leaders are equipped to manage that structure effectively.
We call this professionalizing your company. It means you stop running on reaction, and you start to run on rhythm.
You grow with intention, not pressure.
With SIMPL, your business aligns around:
When leadership, operations, and product/services are aligned around how decisions are made, how success is measured, and how people are managed, scalable execution becomes the result.
Frameworks like EOS®, Scaling Up®, and OKRs provide robust systems for business structure, alignment, and execution, but they primarily assume teams already possess the skills to lead and manage effectively within those systems. They offer limited guidance on developing adaptive thinking, leadership, and management capabilities needed to navigate unpredictable challenges, such as shifting markets, changing customer needs, or team disruptions
Business isn’t predictable. Markets shift. Customers change. People leave. What most frameworks lack, and where the SIMPL Method is unique, is in teaching your organization how to think, manage, and lead in dynamic conditions.
We simplify your business into three Core Functional areas:
This creates strategic clarity—every task, person, and process maps to one of these three.
This is where most frameworks stop and where the SIMPL Method begins.
SIMPL adds a management layer to your structure. We use four foundational principles called the Four Pillars of Clarity to guide how your business is led and how execution happens.
These aren't checklists, they’re practices. When embedded across your organization, they ensure your business is both well-structured and well-managed.
Because systems don’t grow businesses, managers do.
At SIMPL, we help growth-focused companies build the foundation to scale with clarity.
Whether you’re at $1M looking to reach $10M, or at $30M building capacity for $100M+, we provide the structure and advisory horsepower to get you there
Our Services Include:
If you're growing, but not scaling, SIMPL can help. Let’s work together to bring structure to your business, clarity to your leadership, and rhythm to your execution.
The SIMPL Method doesn’t just help companies, it empowers coaches, advisors, consultants, and executive leaders to deliver clarity and structure at scale.
We offer a selective certification program for professionals who want to embed the SIMPL Method into their own work, whether that means advising clients, coaching founders, or leading internal transformation inside organizations.
As a Certified SIMPL Advisor, you'll gain:
If you're serious about professionalizing businesses from the inside out,
SIMPL Certification equips you to do it at the highest level
